Within came to us wanting to rethink what a fitness and athleisure brand could be. They weren’t interested in the classic “grind harder” mindset. They wanted something more meaningful, something introspective. A brand that felt like an invitation instead of a command. We flipped the script and built an identity that was reflective, literally and conceptually, anchored in the idea that real wellness starts from within. The clarity and intention behind the brand helped the founders secure the investor support they needed to move the business forward.