Skip to content
Work
About
Contact
Menu
Close
Work
→
Naming
→
About
→
Contact
→
A few things worth figuring out.
On building a brand, choosing a name, and knowing what to do next.
1 Direction
2 Identity
3 Applications
4 Handoff
5 Rollout
What should a brand identity project actually include?
Keep
Refresh
Rethink
Refresh or rebrand? How much change do you really need?
One
Two
Three
Direction
Character
Use
How to choose a business name without turning it into a vote
Less wound up
an open window
a volume dial
a loosened cord
How to come up with business name ideas