206

The work

Good architecture has character. The brand should probably have some, too.

206 Architects came to us for conference materials and a light refresh. But the Elkin, North Carolina studio had more to say than its existing identity suggested. Joe Seipel-Parks’s work brought together craft, local history and a real affection for the places people call home. The branding needed to catch up.

In one week, we built an identity around a welcoming, familiar-feeling mark and a visual language with room for that character. The work gave 206 a more considered introduction at the conference and a consistent foundation for its residential, hospitality and preservation projects. A small refresh became something worth building on.