206 Architects is an Elkin, North Carolina studio led by architect Joe Seipel-Parks, shaped by years of practice in historic Beaufort before returning home to build a firm that spans residential, hospitality, and preservation-minded work. They initially came in needing conference-ready materials and a light refresh, but the bigger opportunity was clear: their existing look leaned generic-modern, while their actual work had far more character, craft, and local story. In one week, we rebuilt the identity around a simple, ownable mark that feels like a classic, familiar and welcoming. The sprint delivered immediate conference ROI while setting a foundation that 206 can keep building on; a brand that fits their community, supports their historic renovation strengths, and stands out in a sea of brutalist lookalikes.