- Industry
- Architecture & Design
Good architecture has character. The brand should probably have some, too.
206 came to us for conference materials and a light refresh. The architecture studio needed a brand that reflected the craft, local history and character already present in its work.
The challenges
- A brand that undersold the business.
- Being compared on price instead of value.
- Changing the brand without losing recognition.
- A website request that revealed a broader brand need.
What we did
- Built a welcoming mark and visual identity in one week.
- Gave the studio a more considered introduction at its conference.
- Created a shared visual foundation for residential, hospitality and preservation projects.