- Deliverables
- Brand Identity, Motion, Website
- Industry
- Architecture & Design
- Location
- Cape Town, South Africa
- Year
- 2026
Designing for designers. No pressure, then.
Arc88 needed an identity and website that could do justice to its industrial design practice and make its approach clear to prospective clients.
The challenges
- Giving a new business a credible introduction.
- Reaching the limits of a do-it-yourself brand.
What we did
- Turned the geometry of perforated machining plates into an abstract 88 symbol.
- Developed a restrained identity rooted in the studio’s own working world.
- Designed a website that gives the portfolio space and makes the studio’s approach easier to follow.