- Client
- Salmon Nortje
- Deliverables
- Brand Identity, Motion, Website
- Industry
- Architecture & Design
- Location
- Cape Town, South Africa
- Year
- 2026
The work
Designing for designers. No pressure, then.
Arc88 needed a brand and website that could do justice to its industrial design practice. The work had to make sense to prospective clients and feel right to the people who spend their days making things feel right.
We found the starting point in the studio’s own world: perforated steel plates used in machining. Their geometry became a symbol that also reads as an abstract 88. A restrained website gives the portfolio space and makes the studio’s approach easier to follow.
Together, the identity and website give Arc88 a clear introduction to clients who value thoughtful product design. The objects get the attention. The thinking behind them gets a little more room.