Blanc

The work

They got married here. Then they bought the place. Fairly committed, we’d say.

For Kelly and Willy, Blanc was personal long before it was their business. The Denver event venue needed an identity that could reflect that affection and the character of the building, without drifting into wedding clichés.

French ironwork gave us an architectural starting point. Hand-drawn details brought in the old, new, borrowed and blue, including an illustration inspired by the owners’ wedding rings. The identity balances romance with a little restraint, so the venue has room to host more than one kind of occasion.

Blanc now has a visual story that belongs to the place and the people behind it. Something prospective guests can connect with before they walk through the door.