Lex Politica came from a sudden naming conflict that forced Chris to rebrand quickly, but without losing momentum or stature. He wanted something that blended old-world credibility with new-world clarity — a brand that felt part newspaper, part institution, part modern think tank. We built an identity rooted in that balance and anchored it with a confident, ownable griffin mark. He loved it so much he’s considering getting it tattooed. The final brand gave him exactly what he needed: something timeless, authoritative, and undeniably his.