- Client
- Lex Politica
- Deliverables
- Brand Identity, Print, Signage, Website
- Industry
- Legal
- Location
- Austin, TX
- Year
- 2025
The work
A sudden rebrand. Ideally without looking like a sudden rebrand.
Chris Gober needed to move quickly after a naming conflict, while keeping the stature of an established legal practice. The new identity had to carry authority from the start and reflect a firm working where law, policy and politics meet.
We brought together the visual character of newspapers, institutions and contemporary think tanks. A griffin anchors the identity; black and white keep the system direct across the website, stationery and signage.
The work gives Lex Politica a consistent, recognizable presence through a significant transition. Lawyerist selected the website among its Best Law Firm Websites of 2025. A new chapter, with the confidence to look like it belongs.