Nylo

The work

An app that wants you to put the phone down. We liked that.

Nylo was built for parents who care about the time they spend with their children and want practical ways to make more of it. The brand needed to feel thoughtful and approachable, with enough warmth to sit comfortably in family life.

We developed the name and identity, including playful illustration, and helped shape activities for the app itself. The experience centers on bonding, creativity and real-world play, with a visual language that keeps the ideas inviting.

Nylo’s brand connects the digital product to the reason someone might use it: a little more shared attention. It gives the business a clear promise and a consistent way to introduce it. No perfect-parent performance required.