- Deliverables
- Brand Identity, Packaging, Print, Signage, Naming
- Industry
- Health & Wellness
- Location
- Brooklyn, NY
- Year
- 2025
A little less clinical. Still very considered.
Runway wanted a Botox studio to feel welcoming and confident from the first encounter. The experience could have personality and still feel considered.
The challenges
- Too much resemblance to other businesses in the category.
What we did
- Developed the name and a visual world inspired by early air travel.
- Combined bright color, chrome references and retro-futurist details.
- Extended the identity into print and signage as a consistent foundation for expansion.