Wild Hare had a strong name and a clever premise, but the branding wasn’t carrying its weight. The old rabbit logo wasn’t ownable enough, and it didn’t reflect the artistic, elevated feel the client needed to reach a more premium audience. We introduced the Wolpertinger, a mythical creature that blended whimsy with sophistication, and built a bold, colorful identity around it. The result was a brand that felt youthful, unique, and unmistakably theirs. After launch, the client saw a noticeable uptick in business during a busy season, validating the power of the refresh.