- Client
- Wild Hare
- Deliverables
- Brand Identity, Illustration, Packaging, Print, Signage, Website
- Industry
- Retail
- Location
- Denver, CO
- Year
- 2025
The work
The rabbit needed a little more imagination.
Wild Hare had a strong name, but the old identity wasn’t expressing the artistry of the floral work. The business wanted to reach clients looking for something more individual, with a brand that could make that difference visible.
We introduced a Wolpertinger, a mythical creature with enough unexpected detail to give the name a new dimension. Bold color and illustration carry that character across packaging, signage, print and the website.
The result is a more expressive presentation of the business and a clearer invitation to people who value unusual floral design. A brand with the same permission to surprise as the arrangements themselves.