- Deliverables
- Brand Identity, Naming, Website, Illustration, Print
- Industry
- Health & Wellness
- Location
- Denver, CO
- Year
- 2026
Looking after people is a good business idea. It can also be surprisingly hard to explain.
Heartwood’s founder brought together meditation, wellness and sustainability. We helped turn that broad expertise into an offer business leaders could understand.
The challenges
- Too much resemblance to other businesses in the category.
- Making the business easier to explain.
- A name that no longer fit the business being built.
What we did
- Helped shape the offer around personalized practice, in-person experiences and technology.
- Developed a name and nature-inspired identity to give the concept a clear center.
- Created messaging and web design that explain a nuanced team-wellbeing service.