Heartwood

The work

Looking after people is a good business idea. It can also be surprisingly hard to explain.

Heartwood’s founder brought experience in meditation, wellness and sustainability, and an ambition to make that work useful to more teams. Together, we helped shape the offer as well as the brand, connecting personalized practice, in-person experiences and technology.

The name and nature-inspired identity give the concept a clear center. Messaging and web design make room for a nuanced subject while giving business leaders a straightforward way to understand the service.

The work turns a broad field of expertise into a business with a defined offer and a recognizable presence. A foundation for conversations about team wellbeing that can go a little deeper than the office fruit bowl.