Heartwood came to us with a brand new idea. Founder Katy had a deep background in meditation, wellness, and sustainability, but was looking for the right way to turn that expertise into a business. Together, we explored not only the brand itself, but also the business model, shaping a concept that could bring a more holistic approach to employee wellbeing into the workplace. Inspired by nature, we worked closely with Katie on the name, brand identity, messaging, and website, positioning Heartwood as a partner for founders who want to invest in the long-term health of their teams. We helped define a service that blended highly personalized meditation with both in-person experiences and technology, making the impact measurable while keeping the experience approachable and human. The result was a brand that transformed a complex, nuanced subject into something clear, tangible, and easy for business leaders to understand, giving Heartwood a strong foundation to launch and grow.