Koplow

The work

Serious charges. A defense brand that gets to the point.

Lawrence Koplow wanted his identity to reflect how he actually practices. His Arizona firm takes on demanding criminal cases with a limited caseload, and its presentation needed to communicate the scope and attention of that work beyond its previous focus on DUI.

We built the positioning around sharp defense for serious cases. The identity takes a cue from the protective forms of Arizona cacti, connecting the mark to both the region and the practice. Print and signage extend the same precise visual language.

The work gives prospective clients a clearer picture of the firm’s focus and the kind of representation it offers. Confidence comes from making the position clear. No courtroom theatrics required.