- Client
- The Passenger
- Deliverables
- Brand Identity, Illustration, Naming, Packaging, Print, Signage, Social Media, Website
The work
Dinner, with a little room for wandering.
The Passenger brings a sense of exploration to dining. The name sets that idea in motion, while loose illustration suggests discovery without attaching the brand to one particular place.
Across the identity, menu materials, packaging, signage and website, the work gives the restaurant a shared visual language for that curiosity. It creates room for food, stories and experiences to change while the brand remains recognizable.
A consistent invitation to try something unfamiliar. Start with a bite.