- Deliverables
- Brand Identity, Illustration, Naming, Packaging, Print, Signage, Social Media, Website
Dinner, with a little room for wandering.
The Passenger brings a sense of exploration to dining. Its identity needed room for the food and experiences to change while remaining recognizable.
The challenges
- Being compared on price instead of value.
- Making the business easier to explain.
- A name that no longer fit the business being built.
- Reaching the limits of a do-it-yourself brand.
What we did
- Developed a name around exploration and movement.
- Created loose illustration that suggests discovery without tying the brand to one place.
- Connected menus, packaging, signage and the website through a shared visual language.