Whole

The work

The business had grown up. Time for the brand to do the same.

Whole needed an identity that matched the property management company it had become. The opportunity was straightforward: bring more care, clarity and consistency to the way the business presented itself.

We created a monogram and house mark, handmade illustrations and a website built around that more considered visual system. The identity gives Whole a shared foundation for communicating with homeowners and presenting the business as it expands.

With franchising part of the company’s next chapter, that consistency has a practical role. New audiences can encounter the same recognizable business in more places. Sometimes the big idea is doing the fundamentals very well.