- Client
- Green Nomad
- Deliverables
- Brand Identity, Illustration, Naming, Packaging, Print, Signage
- Industry
- Hospitality
- Location
- Santa Fe, NM
- Year
- 2022
The work
New place. Strange surroundings. You could use a friendly alien.
Green Nomad manages short-term rentals across New Mexico and wanted a brand with more personality than the category usually offers. We created a name and identity around the feeling of arriving somewhere unfamiliar, drawing on a distinctly New Mexican fascination with visitors from elsewhere.
Homer, the alien mascot, gives the brand a character who can welcome guests, explain the house and introduce the area. Illustration, packaging and printed materials carry that idea through the stay.
For guests, it’s a warmer introduction to a place they don’t know yet. For property owners, it gives Green Nomad a tangible way to show the care and character it can bring to a rental. Hospitality with someone to remember it by.