- Deliverables
- Brand Identity, Website, Illustration
- Industry
- Real Estate
- Location
- Arkansas
More than the room you book.
ERC saw the shared spaces inside its Arkansas multifamily communities as places worth giving an identity. We built a youthful brand around the big tables where residents could gather, share stories and spend time together.
The challenges
- Give a shared amenity room a reason to feel like a destination.
- Build a distinctive identity around an existing, unusually long name.
- Express connection without making the space feel formal or exclusive.
- Make the identity work across large applications, a website and small profile images.
What we did
- Created a youthful visual identity and illustrations around the idea of gathering.
- Designed a table-shaped logo that expands and contracts around the wordmark and supporting language.
- Carried the identity into web design, with community members taking the lead in smaller profile images.