Vantage

The work

The brief had ambition. We thought the brand should, too.

Before Lex Politica, Chris Gober approached us with Vantage. He wanted a legal identity that could speak to major technology and business clients, with a presentation that reflected the scale of the conversations he wanted to have.

We developed a sharp, energetic identity and carried it through the website, motion, print and signage. The system gives the practice a contemporary presence while keeping its legal expertise at the center.

The work created a clear platform for that ambition: a firm ready to introduce itself beyond the familiar conventions of its category. This is the earlier chapter of our work with Chris, before the transition to Lex Politica.