- Deliverables
- Brand Identity, Packaging, Print, Motion, Signage, Website
- Industry
- Legal
- Location
- Arlington, VA
- Year
- 2024
The brief had ambition. We thought the brand should, too.
Chris Gober wanted Vantage to speak to major technology and business clients. This was the earlier chapter of our work together, before Lex Politica.
The challenges
- Too much resemblance to other law firms.
- Reaching clients who were a better fit.
- Being compared on price instead of value.
What we did
- Developed a sharp, energetic legal identity.
- Created a website presenting the practice with a contemporary presence.
- Extended the system into motion, print and signage.