- Deliverables
- Brand Identity, Motion, Naming, Website
- Industry
- Home Services
- Location
- Denver, CO
- Year
- 2026
A brand built to measure up. We did check the spacing.
Good Measure helps roofing contractors capture the legitimate value of insurance claims. The business needed a name, identity and website that made that value clear.
The challenges
- Too much resemblance to other businesses in the category.
- Reaching customers who were a better fit.
- Making the business easier to explain.
- Giving a new business a credible introduction.
What we did
- Developed the name around the precision of a measuring tape.
- Turned tape markings, rhythm and extended proportions into a visual identity.
- Created a website and consistent presentation built for conversations with contractors.