Trek came to us wanting more than a solar-services brand. The founder spends his days deep in the outdoors, powering cabins, off-grid setups, and remote jobsites. He needed a name and identity that felt more like an outdoor gear company than a utility provider. We built a brand full of movement and energy — bold, rugged, and ready for adventure — and gave him a name that carried that story forward. What he got was an edge over his competition and a brand that finally matched the ambition and attitude of the work he was already doing.