Trek

The work

Power for the middle of nowhere. A brand that wants to go there.

Trek’s founder works with cabins, off-grid setups and remote jobsites. He needed a name and identity that reflected the places and people behind the technical work, with more of the spirit of an outdoor equipment company.

We built a rugged, energetic visual language around the name Trek. A palette drawn from western landscapes connects the identity to the setting, while motion, print, signage and the website keep the system moving together.

The brand gives a broad offer in energy, connectivity and controls a coherent story. It helps prospective customers see where the expertise fits into their own plans. The technical capabilities matter. So does where they can take you.