- Deliverables
- Brand Identity, Motion, Naming, Print, Signage, Website
- Industry
- Energy
- Location
- Denver, CO
- Year
- 2023
Power for the middle of nowhere. A brand that wants to go there.
Trek’s founder works with cabins, off-grid setups and remote jobsites. The brand needed to connect technical expertise with the people and places it serves.
The challenges
- Too much resemblance to other businesses in the category.
- Building credibility with larger clients.
What we did
- Developed the name and a rugged visual language informed by outdoor equipment brands.
- Built a palette drawn from western landscapes.
- Connected motion, print, signage and the website through the same system.