- Deliverables
- Brand Identity, Motion, Packaging, Print, Signage
- Industry
- Media & Entertainment
- Location
- San Francisco, CA
- Year
- 2025
Word got around. The brand needed to keep up.
Seed’s work was getting attention, but its identity no longer matched the business. The film and storytelling team needed a more confident introduction.
The challenges
- Reaching customers who were a better fit.
- Building credibility with larger clients.
- Reaching the limits of a do-it-yourself brand.
What we did
- Created an abstract mark designed to move.
- Built a direct visual system that avoids a literal botanical treatment of the name.
- Applied the identity to motion, print and social materials surrounding the portfolio.