- Deliverables
- Brand Identity, Naming, Website, Illustration, Print, Packaging
- Industry
- Health & Wellness
- Location
- Washington, D.C.
- Year
- 2026
Fiber could use a better dinner invitation.
Off Menu wanted a younger, more expressive introduction to daily supplements, with enough substance to last beyond a passing trend.
The challenges
- Giving a new business a credible introduction.
What we did
- Built the name and identity around a culinary world of taste and experimentation.
- Created Chef Chewy and a broader illustration system.
- Carried the idea into packaging, motion and the website, with room for future flavors and products.