- Client
- Off Menu
- Deliverables
- Brand Identity, Naming, Website, Illustration, Print, Packaging
- Industry
- Health & Wellness
- Location
- Washington, D.C.
- Year
- 2026
The work
Fiber could use a better dinner invitation.
Off Menu’s founder wanted to bring a younger, more expressive point of view to daily supplements. The challenge was making the brand feel relevant without leaning on passing trends or jokes that would get old before the first refill.
We built the name and identity around taste, taking the brand into a culinary world of chefs, experimentation and personality. Chef Chewy and a broader illustration system give the idea a face, while packaging, motion and the website carry it through the experience.
The brand gives Off Menu a way to make a functional product more inviting and a flexible platform for future flavors and products. Something with room to grow beyond one chew. The chef has plans.