Moat

The work

Smart locks. Medieval thinking. Stay with us.

Moat came to us with a tangle of products, sub-brands and messages. We brought them together around one simple idea: your home is your castle. The name made protection easy to picture and gave the business a more distinctive starting point than another piece of technology jargon.

From there, the identity, packaging and website became parts of the same world. The medieval references bring character to a technical product while keeping the practical promise close: looking after what’s yours.

The work gives Moat a coherent brand for its range and a story that can travel from a product box to a first visit online. More room to build recognition. Fewer competing explanations of what the company stands for.