- Deliverables
- Brand Identity, Packaging, Print, Website, Naming
- Industry
- Technology
- Location
- National
- Year
- 2025
Smart locks. Medieval thinking. Stay with us.
Moat came to us with a tangle of products, sub-brands and messages. We brought them together around one simple idea: your home is your castle.
The challenges
- A brand that undersold the business.
- Reaching customers who were a better fit.
- Changing the brand without losing recognition.
- Giving a new business a credible introduction.
What we did
- Developed a name that makes home protection easy to picture.
- Built a medieval-inspired identity to give a technical product its own character.
- Connected the packaging and website through the same visual world.