Lookout Tower came to us after a cannabis entrepreneur bought a dispensary in Gunnison, Colorado and realized he needed a rebrand that could do the impossible: feel fresh enough to attract new customers while still fitting into a small mountain town that’s extremely sensitive to change. We built a world around national parks, rangers, and lookout towers to strike that balance. The result was a brand that felt authentic, vintage, and local, but also modern enough to perform in today’s market. It helped them attract more tourists, expand their merch revenue, and settle into the community as a true favorite.