- Deliverables
- Brand Identity, Illustration, Naming, Packaging, Print, Signage, Social Media, Website
- Industry
- Cannabis
- Location
- Gunnison, CO
- Year
- 2023
New ownership. Same mountain town. Read the room.
Lookout Tower needed to welcome new customers while staying connected to Gunnison. The Colorado dispensary serves both locals and visitors.
The challenges
- A brand that undersold the business.
- Reaching customers who were a better fit.
What we did
- Developed the name and identity around lookout towers, park rangers and outdoor culture.
- Created woodcut-style illustration and a consistent treatment for photography.
- Applied the system to packaging, signage, merchandise and the website.