Italic is a catering company that wanted to stand out in a category where most brands look dated or overly formal. They needed something fresh, fun, and trustworthy — a brand that looked like the cool catering company you hire when you want to impress. We built a colorful, dynamic identity using playful cut-out food imagery to show personality without sacrificing professionalism. The brand helped them appeal to more corporate clients, build trust quickly, and position themselves as the fresh, contemporary choice in a sea of sameness.