Italic

The work

The catering can be excellent without the branding wearing a tuxedo.

Italic wanted a fresh way to present its catering and event-planning services. The business needed to feel professional enough for corporate clients and relaxed enough for people planning something personal. A fairly useful combination when everyone is already organizing a lot.

We developed the name and a colorful identity around playful cut-out food imagery. The website, packaging, print and signage give that personality a consistent home, making the offer feel considered without making it feel formal.

The brand gives Italic room to speak to different kinds of hosts with the same point of view: a gathering can be thoughtfully put together and still feel like a good time.