- Industry
- Nonprofit
- Location
- Dubai
A big mission needs something people can hold on to.
PerlaVi needed to explain its mission to donors, partners and the people it serves. Its founder’s Bosnian heritage gave the identity a personal starting point.
The challenges
- A brand that undersold the business.
- Building credibility with larger partners and supporters.
- Reaching the limits of a do-it-yourself brand.
What we did
- Developed an identity informed by the geometry and storytelling of Zmijanje embroidery.
- Clarified the messaging and connected the website and printed materials.
- Composed an original song as another expression of the organization’s spirit.
Original score
The founder imagined the homepage with music, something that could make the experience feel more emotional, immersive, and alive. The easy path would have been to find a stock track and place it behind the site. We saw a better opportunity. If sound was going to be part of the brand experience, it should feel as considered as the identity, the motion, and the story. So instead of licensing something generic, Sean, our creative director and musician, composed a custom score. The piece was written to feel empowering, cinematic, and emotionally resonant while still giving the website room to breathe. It supports the reading experience without taking over, adding another layer of depth to the brand’s world.