- Client
- PerlaVi
- Industry
- Nonprofit
- Location
- Dubai
The work
A big mission needs something people can hold on to.
PerlaVi needed to make its work clear to donors, partners and the people it serves. We developed an identity informed by the founder’s Bosnian heritage, using the geometry and storytelling of Zmijanje embroidery as the starting point.
The visual system gives the foundation a recognizable thread across its website and printed materials. We also helped clarify the messaging and composed an original song, adding another way for people to encounter the spirit of the organization.
Together, the work creates a more coherent platform for explaining the mission and inviting support. The cultural references give it a personal foundation. The clarity helps that story travel further.
Original score
The founder imagined the homepage with music, something that could make the experience feel more emotional, immersive, and alive. The easy path would have been to find a stock track and place it behind the site. We saw a better opportunity. If sound was going to be part of the brand experience, it should feel as considered as the identity, the motion, and the story. So instead of licensing something generic, Sean, our creative director and musician, composed a custom score. The piece was written to feel empowering, cinematic, and emotionally resonant while still giving the website room to breathe. It supports the reading experience without taking over, adding another layer of depth to the brand’s world.