Marlowe Bennet wanted a brand unlike anything in the legal space — colorful, refined, and touched with old-world London luxury. They weren’t trying to appeal to everyone; they wanted fewer clients but the right ones. We built them an identity that felt like a private members-only club: elegant, minimal, and a bit mysterious. What they got was a brand that naturally attracted more discerning clients and generated strong word-of-mouth, reducing their need for advertising and reinforcing their position as a boutique, high-caliber practice.