- Deliverables
- Brand Identity, Illustration, Naming, Website
- Industry
- Legal
- Location
- Denver, CO
- Year
- 2024
A law firm with the manners of a private club.
Marlowe Bennet wanted to attract clients looking for a focused, discreet legal practice. The brand needed to make its personal service and judgment tangible.
The challenges
- Too much resemblance to other law firms.
- Reaching clients who were a better fit.
- Being compared on price instead of value.
- A website request that revealed a broader brand need.
What we did
- Developed the name and a visual direction informed by old-world London.
- Paired refined color and restrained layouts with a knight symbol connecting strategy and defense.
- Designed a website with the same composed introduction to the practice.