- Deliverables
- Brand Identity, Motion, Signage
- Industry
- Sports & Outdoors
- Location
- Rogers, AR
- Year
- 2025
The equipment was covered. The reason to come back needed a brand.
Rhythm’s founder wanted a fitness space to mean more than a room full of machines. We built the identity around how movement fits into a day.
The challenges
- Too much resemblance to other businesses in the category.
- Giving a new business a credible introduction.
What we did
- Developed a brand idea around daily rhythms and movement.
- Created an orange-to-purple gradient and a flexible system of circles and lines.
- Carried the visual language into motion and signage.