Wild Flower

The work

Wildflower. Naturally, we drew a leopard.

The Denver event rental business already had equity in its name. The challenge was making a familiar name feel like one particular company. We initially found ourselves thinking about flowers. Then we paid attention to the other word.

Wild opened up the idea. A hand-illustrated leopard, a little unusual and full of character, became the mark. We balanced that energy with a restrained, heritage-inspired identity and custom illustrations of the rental collection.

The rebrand gives Wildflower a distinctive visual world without asking it to leave its name behind. It creates room for collections, photography and stories that express its taste, helping prospective clients picture a more individual kind of event. The leopard makes a useful introduction.