Museum is a custom furniture maker that came to us wanting to appeal to a more elevated audience. Their work was stunning, but like many furniture brands, the existing identity leaned a little too utilitarian and not nearly artful enough. They needed a name and a brand that positioned their pieces as design objects, not commodities. We created Museum — a concept built on the idea that their work looked good enough to be exhibited. The visual language used negative space, natural tones, and modern silhouettes that highlighted their craftsmanship. What they got was a brand that resonated deeply in the art and design community, helping them find clients who value custom work and are willing to invest in it.