Museum

The work

Furniture worth looking at. Conveniently, you can also sit on it.

Museum needed a name and identity that reflected the care in its custom furniture. The existing presentation felt more utilitarian than the work, leaving an opportunity to speak more clearly to people who value design and craftsmanship.

We developed Museum around the idea of furniture worthy of exhibition. Negative space, natural tones and modern forms give the pieces room, while a framing-inspired mark connects the identity to the act of looking closely.

The brand makes the maker’s position clear: these are considered objects for people choosing something specific. It creates a more fitting context for conversations about custom work, its character and its value.