- Deliverables
- Brand Identity, Naming
- Industry
- Retail
- Location
- Longmont, CO
- Year
- 2022
Furniture worth looking at. Conveniently, you can also sit on it.
Museum’s custom furniture showed more care than its existing presentation suggested. The name and identity needed to speak to people who value design and craftsmanship.
The challenges
- A brand that undersold the business.
- Giving a new business a credible introduction.
What we did
- Developed Museum around the idea of furniture worthy of exhibition.
- Created a framing-inspired mark that encourages looking closely.
- Used negative space, natural tones and modern forms to give the furniture room.