Sage Foods had been around for decades, producing rice and grain products that aren’t traditionally considered “brand sexy.” But the next-generation leader wanted something bigger — a brand that reflected their values, their land, and their long history of sustainability. We created an identity inspired by agriculture, hand-painted textures, and a grounded visual system that felt both bold and clean. The result set the tone for the company’s future, opening the door for new possibilities and a modernized presence in a crowded category.