Sage

The work

Rice and grains. Plenty to work with, actually.

Sage Foods was moving into a new generation of family leadership. The business wanted an identity that could reflect its agricultural roots, long-term outlook and ambition for what came next.

We drew on the land itself, using hand-painted textures and watercolor illustration within a bold, clean identity. Packaging, print and the website bring the same grounded character to different parts of the business.

The rebrand gives Sage a contemporary way to present a history it has already earned. It makes room for a wider conversation about the company behind the products and provides a consistent foundation for the next generation to build on. Keep the roots. Give the rest some room.