- Deliverables
- Brand Identity, Print, Naming, Social Media, Website
- Industry
- Sports & Outdoors
- Location
- Denver, CO
- Year
- 2024
Fly fishing has rules. The branding could loosen up a little.
Nymph’s founder wanted to teach fly fishing with more personality than the category usually allowed, while keeping her expertise clear.
The challenges
- Too much resemblance to other businesses in the category.
What we did
- Developed the name and identity with the confidence of an outdoor brand.
- Created language with room for humor and a distinctly adult sense of fun.
- Carried the identity through the website, print and social materials.