Nymph started with a former school principal who also happened to be a stunning, highly skilled fly fisher. She wanted to create a teaching business with a playful, sexy edge, something that didn’t feel like the typical outdoors brand built by and for old-school sportsmen. We built her a brand that could easily sit on the shelf next to major outdoor apparel companies, but with a contemporary twist and language that wasn’t afraid to get a little spicy. The result? Her social media took off instantly, growing by more than 7,000 followers in a single quarter as the brand found its audience fast.