Tagawa Gardens is a historic Colorado garden center with deep roots in roses, built over decades of serving locals who know it by heart. They came to us with a tricky challenge: attract a new generation and modernize the experience without losing the trust, warmth, and legacy that made Tagawa what it is. We answered with a simple, memorable idea, a gardener holding an oversized rose. It nods to their origins in roses while putting the human side of gardening front and center. We paired the gardener with a monochromatic system that leans into nature, familiar in the best way, then cleaned up the whole identity with a new clear, direct type treatment and legible wayfinding across the property. The end result is a fresh foundation for what’s next, summed up in their new motto, 'Keep Growing', and a brand that feels timeless, welcoming, and ready for tomorrow.