- Deliverables
- Brand Identity, Illustration, Signage, Print, Social Media
- Industry
- Retail
- Location
- Denver, CO
- Year
- 2025
New growth. Same roots. We couldn’t resist.
Tagawa Gardens wanted to welcome a new generation of gardeners without losing the warmth and trust built over decades.
The challenges
- Being compared on price instead of value.
- Changing the brand without losing recognition.
- Brand guidelines that were difficult to put into practice.
- Different opinions making it difficult to move forward.
What we did
- Created a gardener illustration connected to the business’s history in roses.
- Developed clear typography and a nature-led color palette.
- Applied the system to wayfinding, print and social materials.