Julie, the founder of Notably, came to us to create a recruiting brand that could feel distinct without losing credibility with its audience. Recruiting is not a space known for taking many creative risks, so the challenge was to build something unexpected but still immediately relevant. Through discovery, we identified one of Julie’s greatest strengths: her ability to see what others miss and recognize the qualities that do not always show up on a résumé. That insight led to the name Notably and a highlighter-inspired visual identity built around discernment, emphasis, and knowing what is worth noticing. We brought the idea to life through the naming, brand identity, and website, giving Notably a sharper and more memorable presence in a category that often looks and sounds the same.