The Work

The work

The Work. The name gets on with it.

For this cannabis brand, we developed a name and identity around a direct idea: the value is in the craft. The visual system gives that position a consistent expression across packaging, print, signage, social materials and the website.

It’s a clear foundation for presenting the product and the care behind it, with a name that doesn’t need a long explanation before the conversation can begin. Sometimes saying less gives the important part more space.