Maven

The work

Public affairs. Without the usual old-school look.

Maven needed an identity that matched the ambition of its policy and advocacy work. The firm wanted a contemporary presence that could communicate strategic confidence and give people a clear sense of who was behind the thinking.

We developed a Swiss-inspired identity with direct typography and a focused visual system. Motion, print and a bold website carry the same character, giving the firm a consistent way to present its work and point of view.

The brand provides a clear introduction for new conversations and a platform for the firm’s ideas. The people do the influencing. The identity makes a little more room for them to be seen.