- Deliverables
- Brand Identity, Illustration, Packaging, Print, Signage
- Industry
- Professional Services
- Year
- 2025
Marketing for people who can spot a tool that doesn’t work.
Duo had its own design and development team, but wanted an outside perspective. The brand needed to feel as practical and confident as the home-service businesses it serves.
The challenges
- A brand that undersold the business.
- Too much resemblance to other businesses in the category.
- Building credibility with larger clients.
- A website request that revealed a broader brand need.
What we did
- Built a bold identity inspired by the utilitarian character of the hardware aisle.
- Paired strong forms with straightforward language for a clearer introduction.
- Created a flexible system for the team to use across print, signage and branded materials.