- Deliverables
- Brand Identity, Website, Print
- Industry
- Fashion & Apparel
- Location
- Austria
- Year
- 2026
The name was already in the room. It just had the wrong job.
Soft Hours began as a collection title inside a business called Sleep Like a Goddess. We saw a bigger role for those two quieter words.
The challenges
- Making the business easier to explain.
- Giving a new business a credible introduction.
- Previous branding work that still did not feel right.
What we did
- Elevated Soft Hours into a brand name with room beyond a direct description of sleepwear.
- Built an identity inspired by vintage women’s watches and their minute tracks.
- Carried the idea of personal time through packaging and the website.