Hometown came to us with an online marketplace built around local products, but the brand didn’t have a spark. They needed something people could actually rally behind, something with personality and marketing potential. So we created a mascot — a goofy, lovable house character that felt both absurd and strangely endearing. Paired with type inspired by highway signage, the brand became unmistakable and impossible to ignore. What they got was a character that could hit the streets, show up at events, and instantly draw phones out for photos. It gave them the marketing hook they were missing.