- Deliverables
- Brand Identity, Illustration, Naming, Packaging
- Industry
- Food & Beverage
- Location
- Houston, TX
- Year
- 2024
These birds were never going to suit a generic farm logo.
Oddfeather’s founder raises rare poultry breeds. The brand needed to express the individuality of the flock and the care of a small producer.
The challenges
- Too much resemblance to other businesses in the category.
- Being compared on price instead of value.
- Giving a new business a credible introduction.
What we did
- Developed a name that makes room for the birds’ differences.
- Created hand-painted watercolor and gouache illustrations.
- Designed clean, playful packaging for markets and local shops.