Odd Feather

The work

These birds were never going to suit a generic farm logo.

Oddfeather’s founder raises rare poultry breeds and wanted a brand as individual as the flock. We developed a name that makes room for that difference, then gave the birds the starring roles they were clearly expecting.

Hand-painted watercolor and gouache illustrations bring their character into a clean, playful identity. The packaging balances the care of a small producer with an approachable presentation for markets and local shops.

The result gives customers a specific story to recognize and the farmer a consistent way to tell it. A useful bit of distinction when the product deserves more than another rustic label.