Garza, a Texas-based attorney, came to us wanting to break free from the safe and stale aesthetic most firms fall into. His personality is bold, grounded, and unafraid to stand out, and he wanted a brand that matched that. We created an identity that felt proudly Texan, unmistakably local, and impossible to forget. He loved it so much he even painted his truck red to match. More importantly, the firm is having its strongest year in its history post-rebrand, with the brand giving them the confidence and clarity to show up differently in their market.