- Deliverables
- Brand Identity, Print, Signage, Website
- Industry
- Legal
- Location
- McAllen, TX
- Year
- 2025
A little less law firm. A lot more Garza.
This South Texas practice needed a brand with the confidence and character of the attorney behind it. We built the identity around its local roots, then carried it across the places prospective clients meet the firm.
The challenges
- Too much resemblance to other law firms.
- Reaching clients who were a better fit.
- Being compared on price instead of value.
- Reaching the limits of a do-it-yourself brand.
What we did
- Created a horse emblem and a bold red palette to give the firm a recognizable identity.
- Drew on South Texas character, including Charro jacket detailing, to make the brand feel local and personal.
- Carried the identity through the website, stationery and signage for a consistent introduction to the practice.
Garza also painted his truck red to match. We’ll take that as commitment to the color palette.