- Deliverables
- Brand Identity, Illustration, Motion
- Industry
- Retail
- Location
- Boston, MA
- Year
- 2026
Bedtime had started taking itself very seriously.
Freddie wanted to introduce sleep glasses to a younger audience. The brand needed personality and a way to talk about bedtime without turning every conversation into a scientific claim.
The challenges
- Giving a new business a credible introduction.
- Reaching the limits of a do-it-yourself brand.
What we did
- Created an illustrative identity with warm color and expressive graphics.
- Used a little deliberate weirdness to make the evening routine feel more human.
- Built motion and a flexible design system for product and lifestyle communications.