Layers

The work

A lot of expertise. It needed a little organizing.

Layers began with a founder moving from allied health practice into teaching and consulting. She knew the work from the inside. The challenge was turning that experience into an offer that other professionals could understand and see themselves using.

We helped clarify the business model and messaging, then developed the name, identity and website. Layered shapes and contemporary color give the different services a shared visual language without flattening them into one indistinct offer.

The brand gives the founder a more coherent way to introduce her courses, consulting and community. Different ways to help, with a clear connection between them. The layers make sense. That’s rather the point.