S&W, a long-standing Florida family-law firm, came to us ready for a reset. They had decades of experience and credibility, but the brand no longer reflected who they were or how they guided clients through some of life’s hardest moments. They needed something that rekindled pride internally while helping them attract the right clients externally. We built them a full world rooted in their coastal surroundings, creating an identity that felt local, timeless, and steady — the kind of brand that feels like a trusted guide. The rebrand sparked a renewed excitement inside the firm and gave them a fresh sense of confidence as they look toward the next chapter.