- Deliverables
- Brand Identity, Print, Signage, Website
- Industry
- Legal
- Location
- Fort Lauderdale, FL
- Year
- 2025
When life gets complicated, the first impression should feel a little calmer.
S&W had decades of legal experience, but its identity no longer reflected the practice. The rebrand needed to carry that history forward and make the firm easier to understand.
The challenges
- A brand that undersold the practice.
- Too much resemblance to other law firms.
- Reaching clients who were a better fit.
- Being compared on price instead of value.
What we did
- Built an identity around the firm’s Florida coastal setting.
- Created a lighthouse symbol to express guidance and reassurance.
- Connected print, signage and the website through a steady visual language.