- Client
- S&W
- Deliverables
- Brand Identity, Print, Signage, Website
- Industry
- Legal
- Location
- Fort Lauderdale, FL
- Year
- 2025
The work
When life gets complicated, the first impression should feel a little calmer.
S&W had decades of legal experience, but its identity no longer reflected the firm or the way it supported clients. The rebrand needed to carry that history forward while giving people a clearer sense of the practice today.
We built the identity around its Florida coastal setting, with a lighthouse as a symbol of guidance. Print, signage and the website share a steady visual language that makes room for empathy without losing professional confidence.
The work gives the firm a more fitting introduction for people facing difficult decisions. The website was recognized in Lawyerist’s Best Law Firm Websites of 2026, adding independent recognition to an identity built around reassurance.