Donna Beth had been creating custom, high-end wedding gowns for years, but her old logo wasn’t doing her craft justice. It also, unintentionally, had some phallic undertones that made it hard to use with confidence. She needed something timeless, elegant, and worthy of the couture work she produces. We created a refined, luxurious identity that felt classic and sophisticated. When she revealed the brand at a fashion show, the response was overwhelmingly positive, and it helped reinforce her legacy as a premium, boutique designer.