Donna Beth

The work

The dresses were doing their job. The logo needed a fitting.

Donna Beth had spent years creating custom bridal gowns, but her identity didn’t reflect the level of care going into them. She needed a brand that could sit comfortably beside the work, from a first impression online to the moment a bride sees her dress.

We created a refined identity and carried it across the website, packaging, print and signage. The approach draws on the elegance of couture while keeping Donna Beth’s individual character in view.

It gives the business a presentation suited to clients looking for something personal, considered and worth investing in. The craft was already there. Now the introduction feels the part.