- Deliverables
- Brand Identity, Website, Motion, Print
- Industry
- Marketing
- Location
- Texas
- Year
- 2026
A little black ops. A lot of clarity.
Cipher plans and buys media for political, public affairs, advocacy and corporate clients. The brief asked for something that felt like it came from the future, with a little black-ops energy. Our job was to make that world feel right for a business people trust with serious campaign budgets.
The challenges
- Introducing a media-buying firm with a distinct point of view.
- Standing apart from conventional agency branding.
- Making a futuristic, black-ops direction credible for the clients Cipher wanted to reach.
- Keeping a coded visual language readable across small and large applications.
What we did
- Built a coded visual language from squares, thin rules and a widely spaced wordmark that resolves into clear language.
- Developed a restrained black-and-white identity across stationery, apparel and supporting brand materials.
- Brought the system into motion and a website that introduces Cipher’s media-planning and buying expertise.