- Deliverables
- Brand Identity, Motion, Website
- Industry
- Legal
- Location
- Richmond, VA
- Year
- 2026
A new law firm. With a little history in its bones.
Avodah wanted to look forward without looking untested. Its brand needed to balance entrepreneurial energy with the reassurance clients expect from a law firm.
The challenges
- A brand that undersold the practice.
- Too much resemblance to other law firms.
- Reaching clients who were a better fit.
- Being compared on price instead of value.
What we did
- Created a contemporary wordmark and digital identity.
- Developed a lion and knot motif informed by early Christian art and Roman mosaics.
- Carried the identity into a website that presents the firm to a new generation of business owners.