- Deliverables
- Brand Identity, Naming
Solar has enough to explain. The brand could help.
Education was central to Visible’s approach. We developed a name and identity around making solar easier to understand, giving the company a clearer way to introduce itself as it entered a new market.
The challenges
- Entering a new market with a clear point of view.
- A name that no longer suited the business it was becoming.
- Making an education-led approach easy to understand.
- Giving that approach a recognizable visual identity.
What we did
- Created the name Visible around making solar clearer.
- Used education as the guiding idea behind the brand.
- Designed an identity that brought the name and that promise together.
