- Deliverables
- Brand Identity, Website
A new chapter, with some history worth keeping.
An ownership change gave Viridian a reason to reconsider how it presented itself. We built an earthy, contemporary identity with a utilitarian edge. Its directional symbol looks to the past, present and future, giving the company an idea that could run through the whole brand.
The challenges
- A brand that no longer reflected the quality of the business.
- Standing apart and attracting better-fit clients.
- Explaining the business clearly through an ownership change.
- Brand guidelines the team struggled to put into practice.
What we did
- Created a directional identity connecting the company’s history with its next chapter.
- Designed a website that gave prospective clients a stronger introduction to the business.
- Developed internal assets that helped the team apply the identity consistently.
