- Deliverables
- Brand Identity, Naming
- Industry
- Fashion & Apparel
A little reminder, before they grow out of it.
Smell The Roses asks parents to pause and be present. We chose a familiar expression with warm associations and enough length to stand apart. A candy-heart-inspired identity made that idea playful and sweet, literally and figuratively.
The challenges
- Finding a name with a belief behind it.
- Standing apart in children’s clothing.
- Creating an emotional connection with parents.
- Turning a longer name into a recognizable identity.
What we did
- Created the name Smell The Roses around the familiar invitation to slow down.
- Used the positive associations of roses and being present as a shared brand idea.
- Designed a candy-heart-inspired identity that felt playful and appropriate for children’s clothing.
