- Deliverables
- Brand Identity, Naming
Nobody was asking to blend in.
Roman Kandle’s founder wanted bright, expressive clothing with a bit of peacock energy. We developed a name and identity that could hold that personality, with a symbol somewhere between a firework and a palm tree. It gave the Miami startup a world to build around, from photography to how the brand showed up on clothing.
The challenges
- Moving beyond a do-it-yourself approach.
- Making a strong first impression as a new clothing brand.
- Standing out in a colorful, nightlife-driven fashion market.
- Building a presentation that supported the intended price point.
What we did
- Created the name Roman Kandle around brightness, energy and a deliberately outgoing personality.
- Combined a firework and a palm tree in a distinctive brand symbol.
- Developed a visual direction for photography and clothing applications, with guidance on positioning and pricing.
