- Deliverables
- Brand Identity
If you can build the home you imagined, why shouldn’t the brand have some imagination too?
Renaissance Homes worked with clients who had the means to bring an ambitious home to life. We made that sense of possibility the starting point for the identity. A contemporary unicorn felt like a brave choice, even to us, but its restrained execution gave a very unusual symbol the seriousness a custom home builder needed.
The challenges
- Standing apart from other custom home builders.
- Connecting with clients planning an ambitious, individual home.
- Expressing imagination while maintaining a professional presence.
- Building confidence in an unexpected creative direction.
What we did
- Used imagination and individuality as the strategic foundation for the brand.
- Created a contemporary unicorn mark with a restrained, professional execution.
- Built an identity around the possibility of a home that could be entirely your own.
